Skandia Greenpower grew ~3x while reducing operational costs by 70% with UtilityCloud
Following a strategic transformation initiated in 2023, Skandia Greenpower partnered with UtilityCloud to modernize its technology stack, automate core operations, and consolidate multiple brands onto a single scalable platform. As a result, SGP nearly tripled its customer base while reducing operational costs by approximately 70%, creating one of the most efficient operating models in the Nordic energy retail market.
Skandia Greenpower (SGP) is a Norwegian energy group operating a portfolio of consumer-facing power brands, including Skandia Energi, Saga, and Motkraft, delivering electricity and related services to the retail market.
Following a change of control in early 2023, led by CEO Tommie Rudi and a group of investors, Skandia Greenpower embarked on a transformation journey to build a scalable, efficient, and digitally driven energy retailer. At the time of acquisition, the company operated with approximately 45 employees, of which 10 in customer support and back-office, relied on legacy systems and manual processes to operate one brand of ~22 000 meter points.
To support its long-term growth ambitions and improve operational efficiency, the company made a strategic decision to execute a growth strategy combining organic expansion and M&A, while significantly streamlining its operating model and modernizing its technology stack.
Approach
To enable this transformation, Skandia Greenpower selected UtilityCloud as its core platform for customer information management and billing.
The implementation of UtilityCloud became a key enabler for consolidating and harmonizing operations across all three brands (acquired over time) onto a single, scalable platform. This enabled the company to standardize processes, reduce system complexity, and establish a unified data foundation.
As part of the transition
- All brands were migrated onto UtilityCloud, creating a single operational backbone
- The company integrated UtilityCloud with internally developed applications and CRM capabilities to support differentiated customer experiences
- End-to-end processes, including customer onboarding, billing, and settlement, were highly automated through platform capabilities and integrations
- UtilityCloud’s WebOrder functionality was deployed to drive digital sales, while ensuring full compliance with Elhub’s recent digital consent requirements
At the same time, Skandia Greenpower undertook a major organizational restructuring, reducing its workforce from approximately 45 employees to just 5, with only 3 FTEs dedicated to customer service and back-office operations.
Results
The implementation of UtilityCloud enabled Skandia Greenpower to combine strong growth with a highly efficient operating model:
- Growth from ~22,000 to ~54,000 metering points 2023-2026, driven by both M&A and organic sales.
- Operations run with just 3 FTEs in customer service and back office.
- Fully harmonized multi-brand setup on a single platform.
- Effective onboarding and migrations: initial onboarding of first two brands executed in 3 weeks, final brand migrated in 1 month's time.
- High degree of automation across billing, settlement, and customer processes.
- Modern, flexible tech stack supporting continued digital growth.
- Migrating to UtilityCloud has reduced Total Cost of Ownership by almost 50% and cost per meter point by close to 80%
The result is a lean, scalable organization with one of the lowest cost-to-serve models in the market at ~18 000 meter points per customer service and back-office FTE.
